Our Promise

Financial Clarity, Business Evolution.

At IC Assist, we strive to empower true evolution inside our clients’ businesses. Evolution goes beyond mere monetary growth, it extends into the powerful psychology, decision-making capabilities, and confidence that comes from financial clarity. Too often businesses operate without full understanding of their finances. They end up loosing out on opportunities, leaving money on the table, and running short on resources. We’re here to empower businesses at every stage of their lifecycle. Whether just Emerging, Expanding, or Maturing, we provide financial clarity to empower business evolution.

Your Partner in Growth

The strongest relationships are built on trust, respect, and clear communication. Especially regarding the financial lifeblood of a business, a strong alliance is paramount.

We have the most positive impact on your business when build these types of relationships. Often we partner with clients not for weeks or months, but for years. As your business grows, new financial needs and challenges are met by a team who intimately understands the nuances of your business, partners, contractors, and regulations.

Our ultimate goal is to aid in your business until you outgrow our services, and need to hire on a full-time CFO.

Our Story

Brenda Ching, Founder & Principal

Brenda has over 20 years experience as CFO and Controller for several companies, both small and large. Her corporate background allows her to bring that expertise and resource to small companies. As an experienced financial manager, she brings the right mix of controls and procedures to both finance and operations without hindering the company’s flexibility. Her education and credentials allow her to be a reliable liaison to all outside parties for financial reporting, taxation, and lending.

Case Studies

Food & Hospitality

Empowering a Restaurant Start-Up

In 2020, IC Assist connected with a woman who dreamt of starting a fast-casual restaurant. The individual needed to create a business plan based on their knowledge of the industry and conduct market research to determine business viability and use to present to investors.
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Mobility & Transportation

Determining the Viability of a Mobility Start-Up

In 2021, a start-up company in the mobility space approached IC Assist requesting help to determine their business viability. IC Assist was engaged to build a proforma determining the business viability and to present the information venture capitalists and angel investors.
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Construction

Evolving a Construction Business

Since 2015, IC Assist has partnered with Snyder Construction to provide collaboration, guidance, and implementation of sound financial strategy. What started as standard business startup needs has evolved into a long-term, strategic partnership.
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Growth begins with financial clarity. We’re here to simplify your finances and chart a path towards massive success.

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