Determining the Viability of a Mobility Start-Up

Situation

In 2021, a start-up company in the mobility space approached IC Assist requesting help to determine their business viability. IC Assist was engaged to build a proforma determining the business viability and to present the information venture capitalists and angel investors.

Strategic Plan

The Start-up company had a pilot program in two locations, and pilot data was used to develop assumptions and create the initial proformas.

After the proformas were created based on the pilot program data, calculations were prepared for the company’s investors. Calculations included Capital requirements, cash flow analysis, asset cost recovery calculations, break-even analysis, income analysis, and ROI (Return on Investment).

Over a 12-week period IC Assist prepared seven different iterations of the business plan. Each variation contained three Scenarios: Currently Being Tested, Best Case, and Worst Case.

Results

Calculations found the business to be profitable and viable for investors. IC Assist delivered a proforma that satisfied the following:

• Reported the viability of the business
• Could be used to answer all potential questions any investor may have during presentations
• Delivered in a format that was easy for the client to manipulate

The initial engagement is now complete, and we continue to offer the client support as needed.

Brenda helped me contextualize my company’s business model in a way where I could go out and pitch investors. She helped me understand what our path to profitability would look like. This was very helpful in planning out future funding rounds. Overall, I had a great experience working with Brenda and IC Assist.

Madi Rifkin. CEO